What I Learned From Working as a Social Media Manager for a Dessert Shop

July 19, 2016 by  
Filed under Videos

In March, I interviewed for a position as a team member at a brand-new dessert franchise that was not yet open. The owners wanted to hire me on the spot, but almost two months went by before I heard from them after that initial meeting.

When I finally was asked to meet with them again in late May, the shop was still not yet open. However, they offered me a job as a social media and marketing manager for the franchise. This meant I would run the shop’s Instagram, Facebook, and Twitter, and secure the business spots at local community events.

At first, it seemed almost too simple and mindless: All I did was think up creative posts, answer people’s messages and comments, like Instagram photos in attempt to gain followers, and contact local event coordinators. But then I realized that I was actually learning a lot about marketing, dealing with people, and business from the seemingly unremarkable work I was doing. Here are a few key things I have learned so far:

1. Building hype about a business or product before it launches is super important, but there is such thing as too much.

Gif courtesy of complex.com

When I started working in early June, there was still no set opening date for the shop. I was asked to aim for about 3 posts a day. I received a lot of comments from excited people who asked about the opening date or expressed how happy they were to have the East Coast company they loved come to the Bay Area. But after the first two weeks, the comments seemed more frustrated and angry than eager. People complained that we were “teasing” them by posting pictures of our products.

The hype we created with the posts did allow us to grow our fan and potential customer bases, but without an opening date, three posts a day was a little excessive.

2. When it comes to dessert, people have no patience.

Photo courtesy of gemini-dragon-gifs.tumblr.com

This stems from the first lesson. When I said people were frustrated and angry, I was putting it mildly. The comments were incredibly rude and even hard to read at times because, as the one posting the photos, I felt like I was being personally attacked. I couldn’t understand why people were becoming so irate just because our shop wasn’t open yet. There are tons of other dessert places in town, why were they so hung up on this one?

Looking back on it I realize that even all the angry comments were actually a good sign, because it meant people really, really wanted our products and we were sure to have lines out the door when we finally did open. But seriously, it’s just Italian ice and custard. There’s no need for profanity and online harassment.

3. If you own a business, you have to have a tough skin and learn from negativity.

Gif courtesy of giphy.com

This also stems from the previous lesson. Besides social media comments, business owners have to deal with negative Yelp reviews and customer complaints. And while they can’t let it affect the vibe or atmosphere of their business, they can’t ignore derogatory feedback either. If you’re running a business, you must look at all feedback, no matter how rude, as constructive criticism.

When people started getting angry about all the tempting pictures of our desserts and the fact that we weren’t open yet, we had a meeting and decided that I should post less frequently and be sure to more clearly indicate in every single post that we were not actually open for business.

4. A huge advantage of owning a franchise: You have a built-in customer base.

Gif courtesy of giphy.com

Okay, although this fact makes my work seem a little unnecessary, it’s important to note. If you ever want to own a business, you have to decide whether to start your own or buy a franchise. One challenge of creating your own company is marketing it. No one really knows the quality of your products until they try them, and to get them to try them, it costs a lot of money upfront for advertising, giving out samples, going to events, etc. While I still help with these things for the dessert franchise, the success of the business is not riding solely on the amount of potential customers we personally introduce our products to.

Because the company already has over 500 locations, there are many people in my city that are already familiar with the brand and the products we have to offer. Those people who know and love the desserts are guaranteed to be customers. It’s almost as if we could just open and wait for the people to come to us.

5. Facebook is a great marketing tool for businesses, but if you want results, it’s gonna cost you.

Gif courtesy of giphy.com

If I post something and the owners do not “boost” it by paying $5, it might garner about 50 likes at most and “reach” a few hundred people. But that’s due to the fact that our page has over 10,000 likes. If a business is just starting out, it’s unlikely that very many people will see the posts at all unless it is often shared or promoted for a price. “Boosting” a post truly makes a difference. Our boosted posts reach thousands of people and don’t get lost in fans’ feeds. I know for sure that we would not have as much engagement or connections with potential customers if the owners did not put any money into the page.

6. It pays to have super Instagram-able products.

Gif courtesy of giphy.com

When looking at successful local dessert shops Instagram pages, I noticed that most of them had one thing in common: They are tagged in tons of photos. People love posting pictures of pretty things, whether it’s food or clothing. And by doing so, they’re giving your business free advertising, even if it isn’t necessarily intentional. If you want to be promoted on Instagram, you have to make sure your location and products are Insta-worthy. Presentation really is everything.

7. Vegan, allergy-friendly, and gluten-free options are a must-have.

Gif courtesy of rebloggy.com

I’ve received countless messages inquiring about the ingredients in our products and whether or not we have vegan and gluten-free menu items. Worried parents of children with nut allergies also have messaged us to ask if we have any products that are safe for their kids to consume. If we didn’t have something to suit all of these special dietary needs, we’d have to turn a lot of customers away.

Even just being vegan-friendly opens us up to so many people we simply wouldn’t be able to serve if all of our items contained dairy. And, because vegans are infamous for proudly oversharing their diet, the customers that we do get in the door are sure to spread the word and bring even more. In this age, options for every kind of diet can be almost crucial for success.

8. Starting a business, even if it’s a franchise, is a ton of work, and it’s not easy.

Gif courtesy of giphy.com

Even though I’m not overseeing construction, handling finances, or doing any of the real work at all, through running the social media, I’ve learned how to see things through a business’ perspective rather than just a consumer’s. All of the angry comments I respond to upset me because none of those people actually realize just how hard the owners are working to get the shop up and running. They have so many amazing ideas and are putting so much time, effort, money, and thought into it, even though one of them already has his own company. They truly want to have an amazing place where people can enjoy themselves and the desserts, and just have the best experience possible.

The owners are facing many challenges with the construction that are simply out of their control. If people would think about this and be understanding, I wouldn’t have to deal with so much negativity. I feel as if being on the business side of the social media has allowed me to become a better person and consumer, just in the same way that retail workers say they become better customers.

More from Spoon University:

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SNL’s ‘Weekend Update’ To Air Special Editions For The Conventions

July 18, 2016 by  
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The “Saturday Night Live” satirical news sketch “Weekend Update” will join forces with MSNBC to provide two segments of comedic relief amid the frenzy of the political nominating conventions this month.

“Weekend Update” co-anchors Colin Jost and Michael Che will head the first of the two programs on MSNBC around midnight on July 20, after Republican National Convention coverage wraps up, NBC News said in a release Monday. The second special edition will air at the same time on July 27, following the Democratic National Convention events.

On the days their shows air, Jost and Che will also join NBC’s “Today” show as special correspondents.

Jost was already spotted interviewing people in Cleveland on the first day of the RNC.

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Trump Flounders As the Stakes Get Bigger

July 17, 2016 by  
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Donald Trump has to be feeling the heat now. With polls a week ago showing essentially a dead heat for president between him and Hillary Clinton (new network polls show her moving back into a slender lead after receiving her Bernie Sanders endorsement), the billionaire bully boy waffled badly at the end over his pick of far right Indiana Governor Mike Pence as his running mate http://time.com/4409330/donald-trump-mike-pence-vice-president-2/ before finally announcing in an awkward Friday tweet what his advisors had already leaked.

What else happened in the last few days? A horrific terrorist attack on the French Riviera followed by a mysterious and ultimately failed military coup in Turkey, the only Islamic nation in NATO and an important yet very problematic US ally.

After boasting again via twitter that he had foreseen another jihadist terrorist attack — Does the man’s genius know no bounds? Heh — Trump has had remarkably little to say. Which is just as well, as these are complex matters and Trump has no knowledge about or facility for them.

Too bad for him that a real-life rather than “reality” show president has to make real-time calls that involve things far more important than the use or non-use of social media.

With a decidedly odd-looking Republican national convention getting underway now in Cleveland, all this reminds of the very high stakes involved. And why Duce Donald is very much not the person for the job.

Trump reportedly tried to change his mind at the last minute on his selection of far right Indiana Governor Mike Pence as would-be vice president. While it’s understandable that Trump might not want to be so easily pinned down as being supportive of laws harassing gay folks and attempts to control women’s bodies, he has already taken it upon himself to lead the nation’s reactionary forces. So he needs to own it.

Just imagine that unsteadiness on his biggest hard-and-fast decision as a candidate at work on the far murkier matters of the horrific Thursday night truck attack on tourists and Bastille Day celebrants in Nice, France.

What is Trump’s 140-character solution to the emerging reality of that attack; namely, that the attacker had few if any discernible ties to jihadists and was not much of Muslim, much less a fundamentalist Islamic radical? What he was was a seemingly irrational, frequently violent guy.

There’s no typically glib and shallow Trumpist answer for that. Well, except for that which really underlies so much of Trump’s message. Sheer racism.

The Turkish crisis too defies the instantly reflexive social media/”reality” TV/appeal to the constantly honed resentments of Fox News media chops that have elevated the opportunistic neo-fascist well within hailing distance of the Presidency of the United States.

I followed the attempted coup as it unfolded on the two compact Androids I carry at all times. (See, Hillary, it’s easy to carry two devices. Try it some time.)

Lately I’ve been using the smartphones in tandem. On the one hand, to watch and listen to the stunningly good Dead & Co. tour as it moves around the US. On the other, for the usual news/research/communication purposes. And for just this sort of thing.

As the Turkish coup unfolded, I kept one device on the BBC World Service and other on the Russia Today television feed. (American cable news? You’re kidding, right?)

Two things were clear pretty early on. First, that the rebels, drawn entirely from the traditionally more modernist and secular military, were putting out America-friendly messages in contrast to President Recep Tayyip Erdogan’s much more ambivalent moves of recent years. Second, that the rebels’ success in seizing state media, airports, and certain other key elements of infrastructure was not matched in securing Erdogan.

In uncertain situations, it’s often what has not happened that is most important.

Fanciful rumors about Erdogan’s whereabouts — he’d been vacationing at a Mediterranean resort — were flying but Erdogan’s prime minister was still at large and issuing defiant statements.

Finally the man himself dramatically emerged, phoning a private and, oops, unsecured TV station to address some of the nation in the middle of the night using Apple FaceTime. Erdogan even more dramatically rallied his supporters to take to the streets and oppose the rebels.

Now, Trump is certainly not only not an expert on Turkish politics (nor am I), he has no real knowledge of the dynamics of Turkish history. He does know, because his fave rave Vladimir Putin complains about it, that Erdogan has been something of a double dealer on the matter of going after Isis. Since Erdogan backs various flavors of Islamists trying to bring down the Assad regime in Syria.

Might Trump, who has never studied the dynamics of conflict and was a persistent draft dodger when he was eligible for military service, have leaped at the lure of the pro-Western statements from the rebels and not noticed that Erdogan was still at large? And still alive. (I don’t advocate assassination, but clearly, within the logic of their situation, the rebels should have killed Erdogan with a military strike immediately after they failed to take him at his resort.)

Given Trump’s belief that going off half-cocked is the virtue that has gotten him this far, he certainly could have put the US on the wrong side of the outcome. And that’s even without suspecting that Erdogan manipulated the coup into being in order to greatly accelerate a crackdown on internal opposition.

Secretary of State John Kerry and President Barack Obama wisely supported the democratic process, i.e., the maintenance of Erdogan. Even though he is not so slowly rolling back many democratic safeguards and not the partner Obama hoped for at the beginning of his administration. Why is that smart? Because we have a big airbase in Turkey with substantial nuclear weapons. And because Erdogan is backing our use of the base in the struggle against Isis.

The only saving grace for “President” Trump might have been his penchant for following along after Russian President Putin, who would undoubtedly have told him that with Erdogan on the loose and able to instigate a popular mobilization, as well as call on much of the state security apparatus, it made no sense to jump precipitously.

But, even though he is a very capable guy and not the Hitler some make him out to be, we really don’t want Vladimir Putin as our de facto national security advisor, do we?

Don’t laugh. That could easily happen.

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When Seeing Is No Longer Believing

July 17, 2016 by  
Filed under Videos

2016-07-17-1468743503-4681162-ScreenShot20160716at5.09.30PM.png

Remember the video of the downhill skier being chased by a bear? It was not only all over the Internet, it was also all over the news.

Amazing stuff?

Of the hunters who were chased by the lion?

Incredible.

Increasingly, the web and the evening news (for anyone who still watches it) are filled with amazing moments captured on video.

And why not? With more than 2 billion smart phones with video cameras, and a seemingly insatiable appetitie to shoot everything that happens to us, and share it, isn’t it inevitable that every once in a while someone would get something extraordinary? An infinite number of typewriters and an infinite number of monkeys, and one of them is sure to end up writing King Lear.

Well, as it turns out, some (and probably more than some) of these are fakes.

The Woolshed Company has been engaged in a two-year project to fake eight viral videos to ‘explore the phenomenon of viral videos and shared content.’

Experiment over, they now go public and admit that, yes.. they are fake, and yes… we are idiots.

This raises two questions:

First, if these are fake, how many others are fake? My guess is, a lot more.

Second, (and perhaps more interesting) is why do we so readily believe them?

Let me answer the second question first.

We now have more than 500 years of experience with a ‘democratized’ free press. That is, it has been more than 500 years since anyone with an idea, no matter what the idea, has been able to get their hands on a printing press (more or less), and print whatever they wanted to.

We like this idea so much that we have enshrined it as the very First Amendment in our Constitution.

A Free Press.

Well, 500 years of exposure to a free press has taught us not to always believe what we read.

If you go into a supermarket and you see a tabloid with the headline “BAT BOY FOUND ON MARS”, you don’t go running home to hide in your bomb shelter… nor do you immediately call all your friends and ‘share’ the news about the Martian Bat Boy.

You look at the headline, shrug and say to your self, “why are those avocados so expensive?’

You don’t care.

Video, on the other hand, occupies a different place in our consciousness.

It is somehow more ‘real’, more to be believed. We don’t have the innate discount factor that we instantly apply to text.

If we see a woman snowboarding down a mountain being chased by a bear, we immediately go ‘holy smokes’ (or some other word that begins with an s), and share it with all our friends.

That’s viral video.

But why do we ‘believe’ video so much more rapidly than we do text?

It’s because, until yesterday, at least, video was only made by the ‘special people’. That is, it was expensive, complicated and difficult to make. It was made by, clearly, only believable people, like CNN or NBC or someone like that.

This belief was deeply embeded in us for more than 50 years. It’s a visceral response.

Video must be real… mustn’t it?

Clearly not.

Not anymore.

And it will take us some time to begin to accept the idea that if you saw it, it must be real.

It isn’t

Which takes us to the next (or rather first) question. If the bear chasing the woman down the mountain isn’t real… well… what if a lot of other stuff that we have seen on video or TV isn’t real either?

Here’s the bad news.

Probably… it isn’t.

And if it isn’t fake now, it most likely will be more and more faked in the future.

This is no bad thing… this knowledge not to trust everything you see.

Right now, you see a video of some atrocity (I will leave the specifics to you) and the whole country (or the whole world) erupts in outrage.

No one is outraged about the bear… but there a lot of other things that people see that outrages them.

(Did you see the video of that Serbian guy shooting the Archduke??? I am outraged!)

As video making (as opposed to viewing) expands and explodes… we are going to have to rapidly develop the same degree of media maturity toward video that we innately have toward print.

Maybe it was true…. and maybe it wasn’t.

Let’s find out first.

Outrage can wait.

And should.

originally posted in TheVJ.com

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Rapper Pitbull Dubs Donald Trump’s Presidential Campaign ‘A Joke’

July 16, 2016 by  
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Pitbull showed no love for Donald Trump on Friday when asked if he was backing the presumptive GOP presidential candidate.

I think the (Trump) campaign is a joke to be honest with you,” the Cuban-American rapper said while being honored with a star on the Hollywood Walk of Fame in Los Angeles.

“I think that it’s unfortunate the way we’re being viewed around the world due to some people’s approaches,” he added.

What an honor to receive my star on the #hollywoodwalkoffame thanks to all the fans #dale pic.twitter.com/Dlc2WIuLKU

— Pitbull (@pitbull) July 15, 2016

His comments came following a recent Vanity Fair article in which the music star talked about a previous meeting with Trump.

I like to sit down with people and see what they’ve got going on, and if there’s anybody that’s fallen down and got back up… with all the bankruptcies he’s been through—well, you have to respect certain things about him,” he was quoted as saying.

Some readers took that to mean Pitbull might be backing Trump ? despite the rapper previously saying he wouldn’t be able to stay at the businessman’s hotels following his incendiary comments about Mexican immigrants.

But on Friday the 35-year-old, real name Armando Christian Pérez, further made it crystal clear that he won’t be endorsing The Donald for office. Am I supporting Donald Trump?” he said. “No, I am not supporting Donald Trump. You all know this already very well.”

Watch the full Pitbull interview here:

Editor’s note: Donald Trump regularly incites political violence and is a serial liar, rampant xenophoberacistmisogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.

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Gay Talese Promotes New Book He Promised Not To Promote On ‘Late Night’

July 15, 2016 by  
Filed under Videos

Talk about unreliable narrators.

On June 30, The Washington Post reported that nonfiction writer and journalist Gay Talese had disavowed his new book, The Voyeur’s Motel, after The Post found factual holes in the reporting. Talese pledged not to promote the book, saying, “How dare I promote it when its credibility is down the toilet?” 

Then, on Thursday night, the author appeared on “Late Night With Seth Meyers,” resplendent in a sapphire suit and singing a very different tune.

“The Washington Post was wrong,” he told host Seth Meyers flatly. 

The Voyeur’s Motel, which hit bookstores on July 12, centers on the Colorado man Gerald Foos, who reportedly spied on guests at a motel he owned and operated near Denver over the span of three decades from the late ‘60s to the mid-‘90s. Foos kept journals describing his observations, and he provided Talese access to his writings when the two met in 1980. (Talese also visited the motel and viewed guest rooms through the spy holes.)

The Washington Post reported that property records revealed Foos actually didn’t own the motel from 1980 to 1988, a fact that didn’t jibe with the timeline presented in The Voyeur’s Motel. Talese’s immediate response to those findings was to strongly distance himself from the book, saying, “I should not have believed a word [Foos] said.” 

The next day, however, the author backtracked. In a statement from his publisher, Grove Atlantic, he said, “Let me be clear: I am not disavowing the book and neither is my publisher. If, down the line, there are details to correct in later editions, we’ll do that.” 

On “Late Night,” Talese went into more detail about why he is standing behind the book after his initial comments. “The next day, I called the guy who bought the motel from [Gerald Foos], and he said, ‘No no, I bought the motel from Gerald Foos, but he still had access to it. He had the key.’” During the initial interview with The Washington Post, he explained, “I overreacted.” 

In case anyone didn’t get the message, Talese doesn’t think the credibility of The Voyeur’s Motel is down the toilet. Oh, and he’s certainly going to continue promoting it. 

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Stephen Colbert Has A Plan To Be Super Current During The Conventions

July 14, 2016 by  
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“The Late Show” host Stephen Colbert will broadcast his program live during the Republican and Democratic conventions later this month.

Like most late-night hosts, Colbert usually tapes his show several hours before it airs. But that format can be limiting during big news events, he told Politico in an interview published Thursday.

“What we enjoy most is being topical at the top of the show,” he said. “Our favorite thing is something happens at 5 o’clock on the day of a show and we can do it on the show at 5:30, which is when we tape. … And I don’t really want to lose that opportunity just because the event that everybody is going to be talking about happened at 10 o’clock that night.” 

Colbert’s schedule change gives viewers yet another alternative to cable news for some of the latest stories from the conventions.

Convention speeches can run as late as 11 p.m. ET, meaning Colbert’s team may have to make some very quick turnarounds (”The Late Show” airs on CBS at 11:35 p.m.).

He and his team “will bounce room to room … and turn [news from the convention] into the monologue as quickly as we can,” he said. 

Colbert plans to be on the ground for some time during each convention, but will return to New York City each night to record the show.

The Republican National Convention will be held in Cleveland from July 18 through July 21, while the Democratic National Convention is in Philadelphia from July 25 through July 28.

Colbert is tapping a wide variety of guests to join him on his show. During the Republican convention, his guests are set to include Sen. Elizabeth Warren (D-Mass.), “Scandal” star Tony Goldwyn and comedian Keegan-Michael Key. 

During the Democratic convention, he’ll be joined by “Last Week Tonight” host John Oliver, former Rep. Anthony Weiner (D-N.Y.) and historian Doris Kearns Goodwin.

According to Colbert, covering a convention is essentially “reporting on someone’s sales meeting.”

“The convention has its own agenda,” he told Politico. “… And taking someone’s PR and sales at their face value is also a lot of fun.”

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Baton Rouge Protester Schools Fox News Reporter About Police Violence

July 13, 2016 by  
Filed under Videos

Tensions ran high on Sunday when a protester confronted a Fox News reporter about the realities of police violence towards black Americans. 

The Huffington Post’s David Lohr witnessed the encounter and live streamed it on Facebook. A man who identifies himself as Byron Cole in the video above was protesting that evening in Baton Rouge when he noticed that the journalist appeared to be “covering” his Fox News badge while reporting on the scene. The incident spurred a multifaceted conversation, during which Cole broke down the double standard in the way authorities police certain communities.

In predominantly black neighborhoods, “the officer has tons of discretion and he can decide to shoot a man down in the parking lot of a gas station,” he said. “Whereas where white people live, it’s operating under a legalistic system, which has to go by the book.”

Last week, two black men, Alton Sterling and Philando Castile, were shot and killed by police officers. According to The Washington Post, African Americans are overrepresented in police shooting statistics. African American citizens account for 24 percent of those fatally shot and killed by the police, despite being just 13 percent of the U.S. population.

But the protester didn’t just address issue of police violence. The media’s portrayal of police shootings can be just as problematic, he said, particularly when outlets report on black death without giving the community a chance to tell its own stories. 

“I know that. You know that. Fox News knows that. CNN knows that,” Cole said. “And what the deal is y’all won’t have no more room to air anything in our neighborhoods and benefit off our tragedies, unless we gonna talk about what the hell we want to talk about.” 

Cole, who was also live streaming his encounter with the reporter on Facebook as the conversation was taking place, said the proliferation of social platforms has democratized the media. These days, traditional news sources aren’t the only options for citizens looking to stay informed, he said. 

“We are empowered and we don’t have to rely on any of your institutions to spread any of the words because, first and foremost, y’all mitigate everything and you spin everything from your perspective…” he said. “All black people now have smartphones and we’re all aware of the contradictions and the double standards. The cat’s out the bag, man. We understand.” 

Speaking to Lohr after the incident, Cole said the reporter’s attempt to cover his badge was what spurred the confrontation. 

“And I told [the reporter] that was part of the problem in America, really, that he felt he had every right to be out here documenting everyone, just because that’s his job…,” he said. “Why do you feel it’s okay to come and monitor us  and document us, but not allow [us to do the same].”

Watch the conversation unfold in the video above. 

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In Television, Nobody Knows Anything

July 12, 2016 by  
Filed under Videos

ASPEN–Some of the smartest minds in the discombobulated world of the boob tube crammed into a rounded room at the Aspen Institute today for “Tuning In To The World of Television,” a session that did nothing to change the perception that the TV industry has morphed into The World of Upside Down, an long-form serial now available across all platforms free of charge.

The principals on hand for the Fortune Brainstorm Tech conference came from all corners of the tubular universe: Joe Marchese, president of advance advertising products at Fox Networks Group; Isaac Lee, chief news and digital officer for Univision Communications; Beatrice Springborn, Hulu’s head of originals; and Whalerock Industries president Jeff Berman.

The key questions posited for the new world by Marchese: (1) what are the business models; and (2) what will be the “operating systems” in this world of original long-form programming across dozens of channels and platforms, both paid and advertiser-supported.

“The concern I have is around the economics of this….” Berman said. “The economics don’t sustain.”

Berman is particularly perturbed, he said, that ESPN has lost ten million subscribers in the last ten years, and that TV watching by 24-year-olds is down by two hours per week.

Even in a world of Netflix and Hulu, of Facebook and Twitter, of AMC and HBO, of legacy Tiffany and Peacock networks, the panelists agreed that storytelling is still the sweetest spot of all–”shared experience” ad man Marchese called it–based on “the stories we ingest.”

The problem, according to all of the above, is that the collective experience of a singular mass audiences watching TV shows–paid for by advertisers on a handful of national networks–is as archaic by “Happy Days.” The rub is that this familiar, familial historical model has been replaced by chaos, with platforms and devices available by the score without really paying off as a business model.

TV execs can’t just talk about Plain Old Television any more–the discussion has moved to “platforms” (network, satellite, cable, paid, free, social) and devices (flat screens, computers, tablets, cell phones). In such a world there will be surprises. Though Berman (“kids…. don’t care about the big screen”) and Isaac Lee (“the mobile device is where content is going to live”) might disagree, Hulu’s Springborn (“our average age is 33″) insisted that many Hulu subscribers of the younger generation watch on living room devices (AKA flat screens) once they can afford them.

As for those vexing business models, Fox’s Marchese could guarantee only that “TV will be a bundle moving forward.” (Details will presumably follow said televised revolution.) Ff course, people are now paying for hundreds of cable and satellite channels they could not pick out of a prime-time lineup. Or they are eschewing the bundle in toto and streaming away.

There was talk on the Brainstorm panel about “producing for specific platforms” and the importance of “who are you producing the content for” and “competing for attention” on social media platforms. There was also talk of Netflix releasing entire seasons all at once and Hulu refusing to do same. But never in the history of broadcasting has the picture of television been more out of focus and turbulent as it is today.

“Maybe we are getting to a real world….” Univision’s Lee said–meaning a world where consumers and/or advertisers are actually paying for what they want and seeing it wherever they choose. “A good story is a good story and a good program is a good program.”

For now, in the new world of television, that will have to be good enough.

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Right-Wing News Site Obsesses Over Clinton Emails, Ignores Trump

July 11, 2016 by  
Filed under Videos

CNSNews.com, the “news” division of the right-wing Media Research Center, claims in its mission statement that it’s “a news source for individuals, news organizations and broadcasters who put a higher premium on balance than spin.”

That’s a total lie. CNS is interested only in spin.

The latest example: CNS marshaled its team of so-called reporters to crank out a whopping nine articles in the day or so after the FBI recommended on July 5 that no charges be filed against Hillary Clinton over her private email server (here, here, here, here, here, here, here, here, and here).

All nine of these articles got front-page play at CNS. Three of those articles neglected to mention the pertinent fact that Clinton would not be charged.

Two days later, when FBI director James Comey testified before a Republican-dominated congressional committee, CNS reporters generated seven more articles (here, here, here, here, here, here and here).

All seven articles of these are based on either Comey’s testimony or questions asked by Republican committee members. No article even mentions there are Democratic members of Congress at the hearing, let alone quote any of the questions they asked. CNS also failed to mention how Comey debunked several right-wing talking points about Clinton’s emails.

That’s a total of 16 CNS articles on Hillary’s emails in a four-day period, all by CNS reporters and all of which appeared on the CNS front page.

By contrast, presumptive Republican presidential nominee Donald Trump tweeting out an image of Hillary Clinton considered anti-Semitic got no special coverage from CNS reporters, continuing a disturbing pattern of repeating tweets and images that originate on white nationalist and white supremacist websites. The only attention CNS bothered to give to this issue involving its preferred presidential candidate was an lone Associated Press article that appeared on the front page. No original coverage whatsover.

And that AP story, by the way, was the only mention of Trump on CNS’ front page for the entirety of last week despite the fact that, as the other main presidential candidate and the one it would presumably prefer to see elected, he would seem to warrant coverage equivalent to Clinton. The most recent original coverage of Trump at CNS was a June 29 article by Susan Jones serving as dutiful stenographer on a Trump speech.

CNS did finally do another original Trump story on July 10, 12 days after its last one — complaining that possible Trump vice presidential pick, Michael Flynn, “supports abortion and thinks homosexual marriage is fine.”

It seems that, judging by the amount of company resources used, CNS is more disturbed that a possible Trump VP pick isn’t isn’t as right-wing as it would like than that Trump is tweeting anti-Semitic messages. ANd it’s incredibly bothered by the fact that the FBI wouldn’t fulfill its wish of criminal charges against Clinton.

If CNS really did put “a higher premium on balance than spin,” Trump’s controversies would get the same attention it gives to Hillary’s. But they don’t, making CNS’ mission statement a lie.

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